SEO and Web Building Articles, Year 2004
Search Engines and Their Role in Web Marketing
October 5, 2004
Category: SEO/SEM Integration |
Search engines were initially created as quaint tools to allow Internet users quicker access
to information. But as the World Wide Web exploded into offices and homes and the Net became
a gigantic information storage system, search facilities became absolutely necessary.
Continue reading Search Engines and Their Role in Web Marketing |
A Few Secrets of SEO Copywriting
October 1, 2004
Category: SEO Copywriting |
SEO copywriting is the core of the overall SEO process. If your site contains no copy, search engine
spiders will have nothing to work with. If your copy is not properly written for SEO purposes,
it will never bring you really good search engine rankings. Conversely, if your copy is written
with only SE spiders in mind, it will repel your human visitors and detrimentally affect your
business reputation.
Continue reading A Few Secrets of SEO Copywriting |
Marketing Your Business on the Internet :: the Importance of SEO
September 26, 2004
Category: SEO/SEM Integration |
Being lucky enough to live in the Internet era, we all realise, of course, that this
new worldwide phenomenon brings us immense opportunities where advertising and positioning
of our businesses are concerned – the opportunities that were unrealised and even
unthinkable in the past. How to utilise these opportunities with the maximum
of effectiveness? That is a question with many possible answers but none of them
is absolutely true in all cases. Good advice never hurts, so here we will cover again
the importance of the search engine optimisation factor in the process of marketing
yourself on the web.
Continue reading Marketing Your Business on the Internet :: the Importance of SEO |
What Is Waiting for Us? :: Tomorrow's SEO Industry
September 23, 2004
Category: Internet and SEO: Rambling Thoughts |
Today, SEO is swiftly approaching saturation point. More and more webmasters realise
the necessity of learning SEO basics, and as they do so, SEO professionals are facing
difficulties finding new clients. With all the niche sites optimised, it will be harder
to compete for good key phrases. Link building opportunities will be easily found and
utilised by everyone, keyword density will reach its optimum value, meaning that the
SERPs will consist of equally good and equally relevant sites - at least from
the traditional SEO point of view.
Continue reading What Is Waiting for Us? :: Tomorrow's SEO Industry |
Web Promotion and Web Site Optimisation
September 20, 2004
Category: SEO/SEM Integration |
There are a lot of web sites around. They cover an immense variety of purposes, styles, niches and target audiences. Web sites can be static or dynamic, small or huge, contain funky graphic images or a lot of textual information and next to no graphics.
Whatever the purpose of the site, its owner wishes to make it visible to its target audience.
A web site that has no visitors is in most cases useless, so, after the site is created and uploaded,
web promotion becomes the next task of the site owner.
Continue reading Web Promotion and Web Site Optimisation |
SEO Strategy
September 18, 2004
Category: SEO Strategy |
When a site is being created from scratch, it is good practice to make it search engine friendly. That will save you a lot of effort in the future, when you realise the necessity of optimising it for search engines.
Define your strategy from the start
Continue reading SEO Strategy |
Improve The Search Engine Rankings Without Losing Quality
August 17, 2004
Category: White Hat vs. Black Hat Stuff |
What is real search engine optimisation? If you are just considering SEO for your site
and looking for further information on what SEO is and how it works, you can be easily misled
by widespread yet dangerous opinions and incorrect advice. The sources of SEO-related
information are numerous, and nobody really controls their reliability. The Internet is quite
democratic, and everyone is free to publish any sort of information online. This freedom
of speech is great but sometimes unsafe. Search engine optimisation is a good example
of the dark side of this freedom. You are sure to strike some SEO-related advice given with
an air of confidence, but if you apply it to your own site, you may find it banned from the
search engine indices – sooner or later.
Continue reading Improve The Search Engine Rankings Without Losing Quality |
Open Your Mind To SEO Marketing
August 13, 2004
Category: SEO/SEM Integration |
Marketing your business is a hard job. Of course you already know everything about
niches, networking, positioning, and the importance of web presence in the modern world.
It is widely covered in the thousands of books on marketing and positioning published
across the world. The problem being is that the web is already crowded and your target
market is actively pursued. When you listen to the worldwide known marketers' advice
and create a web site to promote your product or service online, you may soon find out
that it doesn't have the effect you expected... perhaps, no effect at all.
Continue reading Open Your Mind To SEO Marketing |
Do You Think About Your SEO Strategy Before You Start Copywriting?
August 12, 2004
Categories: SEO Copywriting |, SEO Strategy |
SEO copywriting is another skill you should be capable of if you are portraying yourself
as an SEO specialist. After you have written the copy, another copywriter can improve its
quality, add marketing elements and make it speak to your target audience. It is however,
up to you to decide on key phrases for targeting. You are responsible for your overall
SEO strategy.
Continue reading Do You Think About Your SEO Strategy Before You Start Copywriting? |
Want to Become a Pro? Professional SEO Is Not Just About Rankings
August 11, 2004
Category: SEO Basics |
What is professional SEO? What are the goals of an SEO expert? What are the ways to
achieve those goals and what resources are to be consumed in the process of optimising
a site for search engines?
Continue reading Want to Become a Pro? Professional SEO Is Not Just About Rankings |
The Internet as a Tool of Self-Education
April 14, 2004
Category: Internet and SEO: Rambling Thoughts |
Everyone who lives in modern world community cannot do without consuming information. You listen to the radio, watch TV and read newspapers and magazines to learn something new just for fun or for business use. It takes almost no effort to switch on a television or go to a kiosk for a new issue, but you will find it very difficult to find what you really need.
And that is where the World Wide Web appears on the scene.
Continue reading The Internet as a Tool of Self-Education |
Are You Patient Enough to Challenge the Search Engines?
April 9, 2004
Category: SEO Basics |
You won't be surprised to learn that the web is inhabited by spiders. If you're afraid of spiders, don't worry - these spiders are completely harmless and can even become our friends.
Unless, that is, we treat them badly.
Continue reading Are You Patient Enough to Challenge the Search Engines? |
Last Modified: 12.10.2007
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