SEO and Web Building Articles, Year 2005
Avoiding Bad Neighbourhoods: How to Link Out Safely
December 29, 2005
Categories: White Hat vs. Black Hat Stuff |, Link Building Advice |
As far as achieving better SEO results is concerned, the reality these days is that knowing how to detect sites that use
spammy SEO techniques is becoming more important than knowing where to place your keywords. With spammy
sites growing in number at a tremendous rate and the search engines severely penalising websites for
linking to such neighbourhoods, we simply can't neglect the issue any longer.
Continue reading Avoiding Bad Neighbourhoods: How to Link Out Safely |
White Hat Linking
September 21, 2005
Categories: White Hat vs. Black Hat Stuff |, Link Building Advice |
SEO and link building always go side by side. From the earliest days of SEO, even before it had a name, people studying
the search engines' behaviour noticed that the number of links pointing to the site improved the rankings of that site very
significantly in all search engines. Some engines give the link popularity factor less weight, and others pay more attention
to it, but they all use it to some extent in their ranking algorithms.
Continue reading White Hat Linking |
A Few Secrets of Effective SEO
September 20, 2005
Category: SEO Basics |
Search Engines are the most effective tools for bringing traffic to websites. The searcher uses them to find a source
of information or a service. The owner of the site that contains information or represents a service provides everything
that is necessary - and the search engine lists the site and ranks it high for searchers to click on its link in the
listing. That's how the interests meet.
Continue reading A Few Secrets of Effective SEO |
Google Guidelines: What I Would Change If I Could
September 13, 2005
Categories: Internet and SEO: Rambling Thoughts |, Google |
With all the latest talk about
Google Webmaster
Guidelines |, their real purposes and the ways to improve them, I had no other option other than
to re-read them (after a very long break).
Continue reading Google Guidelines: What I Would Change If I Could |
SEO, Spam, and the Confusion
Are All White Hats Equally White?
August 13, 2005
Category: White Hat vs. Black Hat Stuff |
In my previous article, SEO, Spam, and the Controversy |, I mentioned search engine spam and the harm
it does, explained why white hat SEO is often (and rightly) also called ethical SEO, and why black
hat SEO is considered unethical by many (but not all) whitehats. I also gave examples of the arguments
often used by blackhats to justify their actions, along with my counter arguments. The main purpose
of that article was to sum up the latest hot forum discussions on SEO ethics, SEO spam and other
closely related issues. But it turned out that those discussions were too hot and those related issues
too numerous to be covered in one article; thus, I had to boot up my PC again and start another one,
this time dedicated mostly to highlighting disagreements between different groups of SEO practitioners,
all of whom consider themselves whitehats.
Continue reading SEO, Spam, and the Confusion: Are All White Hats Equally White? |
SEO, Spam, and the Controversy
Ethical SEO Issues Further Discussed
August 9, 2005
Category: White Hat vs. Black Hat Stuff |
Some recent hot discussions about the same old White Hat vs. Black Hat SEO theme have been - quite unexpectedly -
very enlightening, and have highlighted a lot of pertinent points and facts. Some of those points are sad, but
others give certain hope and show that the SEO/SEM industry might still have a brighter future. And
there's another point they have proven: no matter how many discussions on the topic take place, there
is always room for another one. And no matter how many articles about ethical and unethical SEO, spam
and SEO hats are written, there is always the demand for more. So, I decided to write another article
on the topic, summing up several forum threads I have recently read (and, in many cases, got directly
involved into), typical arguments used by all parties, my own thoughts, conclusions and predictions.
Continue reading SEO, Spam, and the Controversy: Ethical SEO Issues Further Discussed |
SEO: The Importance of an Ethical Approach
March 1, 2005
Category: White Hat vs. Black Hat Stuff |
It is, of course, always preferable to deal with an ethical practitioner, no matter what
the business in question is. But SEO, by its nature, is one of the most sensitive industries,
and here such issues as ethics or ethical business conduct are discussed, year after year,
with a lot of heat and passion.
Continue reading SEO: The Importance of an Ethical Approach |
Good Web Statistics: How to Measure the Success of Your Site
February 28, 2005
Category: SEO and Technical Issues |
When you are considering starting an SEO/SEM campaign for your or your client's web site,
what should you pay attention to? How to define your goals and milestones? How to foresee risks
involved and the time your expenses are likely to cover?
Continue reading Good Web Statistics: How to Measure the Success of Your Site
Last Modified: 13.09.2007
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