SEO and Web Building Articles, Year 2007

Good and Bad Clients: an SEO's Point of View

Irina Ponomareva |

November 2, 2007

Category: Internet and SEO: Rambling Thoughts |

I have been in this industry for a few years now and I have had everything that goes with it: good experience and bad experience, joy and disappointment, days of frustration and hours of glory. I have worked with all different kinds of clients and provided very different packages, always tailored to the situation and to the client's wishes. Most of those people are remembered for positive reasons with a few notable exceptions.

Continue reading Good and Bad Clients: an SEO's Point of View |

---

Why It Is Wrong to Concentrate on Particular Rankings

Irina Ponomareva |

April 20, 2007

Category: Internet and SEO: Rambling Thoughts |

For years and years SEO has been perceived as an art of acquiring rankings in the search engines for certain keywords. Well, it's true, of course, but only up to a point. I believe it's also a big simplification that can lead (or should I say "has led"?) the industry into big trouble.

Continue reading Why It Is Wrong to Concentrate on Particular Rankings |

---

What to Do if You Suddenly Lose All Your Google Rankings

Irina Ponomareva |

April 20, 2007

Categories: SEO Basics |, Google |

A few days ago I received a request from one of my former clients: to find out why exactly the Google rankings for his site so drastically dropped and didn't come back even a month later.

I said I couldn't help, because nobody except a few people in GooglePlex knows exactly what happens to the ranking algorithm when the rankings drastically change. We SEOs can spot certain patterns and come to conclusions (which are probably, but not necessarily, true), but we can't give a site owner an accurate list of reasons for ranking drops in each particular case and say, "Just do this and the rankings will be back".

Continue reading What to Do if You Suddenly Lose All Your Google Rankings |

---

How I Make an Assessment of a Website for SEO

Irina Ponomareva |

April 4, 2007

Category: SEO Basics |

Very often website owners wonder what exactly is wrong with their websites in terms of SEO. They could have easily fixed the errors all by themselves, but the lack of specific SEO knowledge makes it impossible. Reading SEO forums and blogs full of conflicting advice doesn't help; all that people get as a result is a headache and a list of 100 or more factors supposedly important for SEO. Too often, things like Google PageRank or Alexa rank will be among the first on the list, when in fact they shouldn't have been there at all.

Continue reading How I Make an Assessment of a Website for SEO |

---

How to Spend Your SEO Budget

Irina Ponomareva |

March 12, 2007

Category: Internet and SEO: Rambling Thoughts |

These days, if you would like to have a quality, professional-looking site, you can't neglect the SEO factor. Being friendly to the search engines has become a must. But how do you properly distribute your SEO budget to make sure it won't be wasted?

Continue reading How to Spend Your SEO Budget |