Articles -- Internet and SEO: Rambling Thoughts

Good and Bad Clients: an SEO's Point of View

Irina Ponomareva |

November 2, 2007

I have been in this industry for a few years now and I have had everything that goes with it: good experience and bad experience, joy and disappointment, days of frustration and hours of glory. I have worked with all different kinds of clients and provided very different packages, always tailored to the situation and to the client's wishes. Most of those people are remembered for positive reasons with a few notable exceptions.

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Why It Is Wrong to Concentrate on Particular Rankings

Irina Ponomareva |

April 20, 2007

For years and years SEO has been perceived as an art of acquiring rankings in the search engines for certain keywords. Well, it's true, of course, but only up to a point. I believe it's also a big simplification that can lead (or should I say "has led"?) the industry into big trouble.

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How to Spend Your SEO Budget

Irina Ponomareva |

March 12, 2007

These days, if you would like to have a quality, professional-looking site, you can't neglect the SEO factor. Being friendly to the search engines has become a must. But how do you properly distribute your SEO budget to make sure it won't be wasted?

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What Makes a Good Search Engine Optimiser?

Irina Ponomareva |

July 10, 2006

SEO is believed to be an easy profession. At first glance, it really is, which is probably why the number of various SEO specialists, SEO professionals and SEO experts is growing daily at a tremendous rate. Being a moderator on one of the major SEO forums, though, I know very well how many of these self-proclaimed experts offer their services first and come to forums asking the most basic questions later. For these people, the apparent simplicity of SEO works like a trap.

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SEO 2006: A New Reality to Consider

Irina Ponomareva |

January 7, 2006

A new year has come. The delighted "Happy New Year" roar swept across the SEO forum circuit and subsided; the holiday season came slowly to its end; and new concerns and routine tasks of everyday life filled the lives of thousands of hard-working SEOs, the soldiers habitually fighting their unceasing war for the search engine rankings.

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Google Guidelines: What I Would Change If I Could

Irina Ponomareva |

September 13, 2005

With all the latest talk about Google Webmaster Guidelines |, their real purposes and the ways to improve them, I had no other option other than to re-read them (after a very long break).

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What Is Waiting for Us? :: Tomorrow's SEO Industry

Irina Ponomareva |

September 23, 2004

Today, SEO is swiftly approaching saturation point. More and more webmasters realise the necessity of learning SEO basics, and as they do so, SEO professionals are facing difficulties finding new clients. With all the niche sites optimised, it will be harder to compete for good key phrases. Link building opportunities will be easily found and utilised by everyone, keyword density will reach its optimum value, meaning that the SERPs will consist of equally good and equally relevant sites - at least from the traditional SEO point of view.

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The Internet as a Tool of Self-Education

Irina Ponomareva |

April 14, 2004

Everyone who lives in modern world community cannot do without consuming information. You listen to the radio, watch TV and read newspapers and magazines to learn something new just for fun or for business use. It takes almost no effort to switch on a television or go to a kiosk for a new issue, but you will find it very difficult to find what you really need.

And that is where the World Wide Web appears on the scene.

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