Articles -- SEO Basics

What to Do if You Suddenly Lose All Your Google Rankings

April 20, 2007

A few days ago I received a request from one of my former clients: to find out why exactly the Google rankings for his site so drastically dropped and didn't come back even a month later.

I said I couldn't help, because nobody except a few people in GooglePlex knows exactly what happens to the ranking algorithm when the rankings drastically change. We SEOs can spot certain patterns and come to conclusions (which are probably, but not necessarily, true), but we can't give a site owner an accurate list of reasons for ranking drops in each particular case and say, "Just do this and the rankings will be back".

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How I Make an Assessment of a Website for SEO

Irina Ponomareva |

April 4, 2007

Very often website owners wonder what exactly is wrong with their websites in terms of SEO. They could have easily fixed the errors all by themselves, but the lack of specific SEO knowledge makes it impossible. Reading SEO forums and blogs full of conflicting advice doesn't help; all that people get as a result is a headache and a list of 100 or more factors supposedly important for SEO. Too often, things like Google PageRank or Alexa rank will be among the first on the list, when in fact they shouldn't have been there at all.

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A Few Secrets of Effective SEO

Irina Ponomareva |

September 20, 2005

Search Engines are the most effective tools for bringing traffic to websites. The searcher uses them to find a source of information or a service. The owner of the site that contains information or represents a service provides everything that is necessary - and the search engine lists the site and ranks it high for searchers to click on its link in the listing. That's how the interests meet.

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Want to Become a Pro? Professional SEO Is Not Just About Rankings

Irina Ponomareva |

August 11, 2004

What is professional SEO? What are the goals of an SEO expert? What are the ways to achieve those goals and what resources are to be consumed in the process of optimising a site for search engines?

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Are You Patient Enough to Challenge the Search Engines?

Irina Ponomareva |

April 9, 2004

You won't be surprised to learn that the web is inhabited by spiders. If you're afraid of spiders, don't worry - these spiders are completely harmless and can even become our friends.

Unless, that is, we treat them badly.

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Appropriate Website Promotion Methods
or How to Create a Site That Will Be Liked by People As Well As by Robots

Irina Ponomareva |

December 18, 2003

Why would you want a site?

Why indeed? The unceasing growth of the World Wide Web has resulted in an enormous number of sites, and new ones show up daily. Why would you want to create more? And what do you think about the widespread opinion that the Internet has been made for evil, and that people may get permanently lost there, breaking their connections with real life and all its virtues?

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Internet Promotion Basics
or How Can Search Engines Help You with Your Business?

Irina Ponomareva |, Dmitry Antonoff |

November 18, 2003

The world wide network known as the Internet, is gradually becoming more and more similar to the physical space inhabited by human beings. Surely, you know (or knew some day) one or two 'nerds' who long ago settled in the Internetland, and now find there everything to serve their needs. They work and earn their living in the Internetland, find their newspapers, books, magazines, movies, and music, have fun, visit e-shops, and pay for everything with e-money. They occasionally leave their hermitage, for a short time, to appease their hunger and to find more confirmations that 'Offlinia' is pretty lifeless.

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