Articles -- SEO/SEM Integration

Search Engines and Their Role in Web Marketing

Irina Ponomareva |

October 5, 2004

Search engines were initially created as quaint tools to allow Internet users quicker access to information. But as the World Wide Web exploded into offices and homes and the Net became a gigantic information storage system, search facilities became absolutely necessary.

Continue reading Search Engines and Their Role in Web Marketing |

---

Marketing Your Business on the Internet :: the Importance of SEO

Irina Ponomareva |

September 26, 2004

Being lucky enough to live in the Internet era, we all realise, of course, that this new worldwide phenomenon brings us immense opportunities where advertising and positioning of our businesses are concerned – the opportunities that were unrealised and even unthinkable in the past. How to utilise these opportunities with the maximum of effectiveness? That is a question with many possible answers but none of them is absolutely true in all cases. Good advice never hurts, so here we will cover again the importance of the search engine optimisation factor in the process of marketing yourself on the web.

Continue reading Marketing Your Business on the Internet :: the Importance of SEO |

---

Web Promotion and Web Site Optimisation

Irina Ponomareva |

September 20, 2004

There are a lot of web sites around. They cover an immense variety of purposes, styles, niches and target audiences. Web sites can be static or dynamic, small or huge, contain funky graphic images or a lot of textual information and next to no graphics.

Whatever the purpose of the site, its owner wishes to make it visible to its target audience. A web site that has no visitors is in most cases useless, so, after the site is created and uploaded, web promotion becomes the next task of the site owner.

Continue reading Web Promotion and Web Site Optimisation |

---

Open Your Mind To SEO Marketing

Irina Ponomareva |

August 13, 2004

Marketing your business is a hard job. Of course you already know everything about niches, networking, positioning, and the importance of web presence in the modern world. It is widely covered in the thousands of books on marketing and positioning published across the world. The problem being is that the web is already crowded and your target market is actively pursued. When you listen to the worldwide known marketers' advice and create a web site to promote your product or service online, you may soon find out that it doesn't have the effect you expected... perhaps, no effect at all.

Continue reading Open Your Mind To SEO Marketing |