Articles -- SEO Strategy

SEO Strategy

Irina Ponomareva |

September 18, 2004

When a site is being created from scratch, it is good practice to make it search engine friendly. That will save you a lot of effort in the future, when you realise the necessity of optimising it for search engines.

Define your strategy from the start

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Do You Think About Your SEO Strategy Before You Start Copywriting?

Irina Ponomareva |

August 12, 2004

SEO copywriting is another skill you should be capable of if you are portraying yourself as an SEO specialist. After you have written the copy, another copywriter can improve its quality, add marketing elements and make it speak to your target audience. It is however, up to you to decide on key phrases for targeting. You are responsible for your overall SEO strategy.

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