SEO and Web Building Articles

Browse by year

• Articles Year 2007
• Articles Year 2006
• Articles Year 2005
• Articles Year 2004
• Articles Year 2003

---

Browse by category

• SEO Basics
• White Hat vs. Black Hat Stuff
• Internet and SEO: Rambling Thoughts
• SEO/SEM Integration
• Google
• SEO Copywriting
• SEO Strategy
• Link Building Advice
• SEO and Technical Issues
• SEO and ...
• Usability

---

Three Latest Articles

Good and Bad Clients: an SEO's Point of View

Irina Ponomareva |

November 2, 2007

Category: Internet and SEO: Rambling Thoughts |

I have been in this industry for a few years now and I have had everything that goes with it: good experience and bad experience, joy and disappointment, days of frustration and hours of glory. I have worked with all different kinds of clients and provided very different packages, always tailored to the situation and to the client's wishes. Most of those people are remembered for positive reasons with a few notable exceptions.

Continue reading Good and Bad Clients: an SEO's Point of View |

---

Why It Is Wrong to Concentrate on Particular Rankings

Irina Ponomareva |

April 20, 2007

Category: Internet and SEO: Rambling Thoughts |

For years and years SEO has been perceived as an art of acquiring rankings in the search engines for certain keywords. Well, it's true, of course, but only up to a point. I believe it's also a big simplification that can lead (or should I say "has led"?) the industry into big trouble.

Continue reading Why It Is Wrong to Concentrate on Particular Rankings |

---

What to Do if You Suddenly Lose All Your Google Rankings

Irina Ponomareva |

April 20, 2007

Categories: SEO Basics |, Google |

A few days ago I received a request from one of my former clients: to find out why exactly the Google rankings for his site so drastically dropped and didn't come back even a month later.

I said I couldn't help, because nobody except a few people in GooglePlex knows exactly what happens to the ranking algorithm when the rankings drastically change. We SEOs can spot certain patterns and come to conclusions (which are probably, but not necessarily, true), but we can't give a site owner an accurate list of reasons for ranking drops in each particular case and say, "Just do this and the rankings will be back".

Continue reading What to Do if You Suddenly Lose All Your Google Rankings |