SEO Copywriting Services

Why do we pay so much attention to textual content? Because it strongly affects how many people will learn about your business and become your clients. Search engines determine the topic of your site by judging the textual information (or content) of every page. They scan the text and compare it with users' queries. If targeted keywords are used sensibly in your site's copy, the page will be ranked better when a search on those keywords is made. If your site gets a good search engine ranking position, more web surfers will come and buy from you, which is the objective you're aiming for, isn't it?

SEO copywriting comes into play

To achieve the best results, your site content must contain really good, detailed, well structured and persuasive commercial copy that contains the fullest information about your business while effectively covering your key phrases. To blend this all together seems to be quite a challenge, so it makes sense to outsource such work to professional SEO copywriters such as ... (you guessed it) Spider Friendly.

The process

As we start optimising your page copy we first get acquainted with your business concept and think about the way we will implement it in the text also bearing SE spiders in mind. We take that all into consideration while we select key phrases specific for your prospective target audience. We select such key phrases, which:

• are comparatively competitive, i.e. frequently used by web surfers to search for web sites pertaining to a specific business;
• describe your business exactly enough, so that potential clients will find what they expected on your site;
• induce the search engines to rank your site highly in the listings.

Next, we get down to SEO copywriting. As a rule, we saturate the text with targeted key phrases, arranging them so that it looks natural and readable. We take 1, 2 or 3 key phrases for each page that we optimise, not more, since otherwise it will put out search engine spiders. If we use too many different key phrases within one piece of text, they simply dissolve into it, making keyword density so low that spiders will not even guess that it is important.

In addition, we do not try to stuff the copy as tightly as possible with key phrases, because it is of absolutely no use to human visitors and is disliked by search engines' robots. It is commonly accepted that the norm is 3 to 4 per cent, so we usually keep to it. As you see, it is quite complicated to find optimal balance between copy optimised well for search engines and a good description of your business that has a strong marketing accent. But with our copywriters' standalone creative skills we manage to write text which can both please search engine spiders and attract human visitors.

The scope of our SEO copywriting work depends on the needs of our clients. We usually optimise your existing site copy for SEO purposes, as well as copywrite additional, brand new pages for your site. We will also develop good title tags and meta-tags for each of your pages, in order to achieve the best SEO results.

We make regular reports for our clients on what will be written on their sites and we send optimised copy to them; this goes without saying. But in addition, we always take into consideration all recommendations and demands concerning copy if clients wish to give them to us.