SEO Ethics

"SEO and ethics" is a hot topic, marked with a great diversity of opinions and hundreds of discussions that keep running along the same lines over and over again. So... why not add our voice to the chorus?

SEO, Spam, and the Controversy
Ethical SEO Issues Further Discussed

Some recent hot discussions about the same old White Hat vs. Black Hat SEO theme have been - quite unexpectedly - very enlightening, and have highlighted a lot of pertinent points and facts. Some of those points are sad, but others give certain hope and show that the SEO/SEM industry might still have a brighter future. And there's another point they have proven: no matter how many discussions on the topic take place, there is always room for another one. And no matter how many articles about ethical and unethical SEO, spam and SEO hats are written, there is always the demand for more. So, I decided to write another article on the topic, summing up several forum threads I have recently read (and, in many cases, got directly involved into), typical arguments used by all parties, my own thoughts, conclusions and predictions.

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SEO: The Importance of an Ethical Approach

It is, of course, always preferable to deal with an ethical practitioner, no matter what the business in question is. But SEO, by its nature, is one of the most sensitive industries, and here such issues as ethics or ethical business conduct are discussed, year after year, with a lot of heat and passion.

Why is SEO special?

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Treating the Client Ethically

In the "SEO: The Importance of an Ethical Approach" | essay we've already covered the main issues and concerns that arise when SEO and ethics are brought together. Those concerns are numerous, but the way we treat our clients is especially important, so let's look at it once again and discuss some hypothetical situations we can possibly encounter while working together, and our ways of handling them.

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