How We Work on Your Rankings

SEO basics and their practical application explained

In order to improve your search engine rankings we use only the safest and cleanest SEO methods, such as:

• SEO copywriting (including meta information adjusting),
• Structure and code improvements,
• Directory submission, and
• Press releases.

These simple and obvious methods are widely recognised as effective and acceptable, as they do not harm your site or your business reputation in any way. In addition, while helping us in achieving our minor SEO goal of high search engine rankings, they will conveniently help us achieve your major goal: better success in the market through effective web presence.

Why so?

Let's analyse every step in detail.

SEO copywriting means we will rewrite your existing site copy (completely or partly, but always in full accordance with your requirements) or write from scratch while keeping in mind your target keywords and including them in the text to rank highly when they are searched for. These will be the phrases really searched for by your target audience - we never neglect the keywords research stage - and so they will help us talk to that very target audience. The copy will be natural and persuasive and will address your potential customers in the most direct manner in order to help you build credibility.

Artificially stuffed, awkward SEO copy used by some low-rate SEOs just to please the SEs is not what we would ever suggest. We know that target audiences do not consist of SE spiders. We optimise your web presence, improve its marketing quality, do thorough research, and use our talent and inspiration to make your site descriptive, respectable, appealing, and - last but not least - high ranking.
More on SEO copywriting |

Structure and code improvements are necessary anyway if your site is to look professional and represent your business accordingly. Your site's good usability is the best way to impel your visitors to come and stay, to dig deeper into the site's recesses and to come back again. And we know how to combine usability with search engine friendliness and how to optimise both at once.

Sloppy coding might make the search engine spiders hesitant, or ruin the site's spiderability completely. The point is, nobody likes sloppy coding. Clean, tidy coding of your pages is appreciated by your human visitors, especially those who use older browsers, and it further improves the credibility of your business by making its online appearance professional.

Directory submissions will make your site more visible. Directories are created to keep the World Wide Web well interlinked and categorised, to help users search within categories ... but the side-effect of directories is link popularity improvement, which is absolutely essential for your search engine rankings. Not mythical Google PageRank, which has nothing to do with your rankings or ... well ... nothing to do with anything, but real, quality link popularity. We always choose the best ones, be they world-wide, local-specific, or niche-specific.

Press releases. PR happens to be the abbreviation for three SEO/SEM boosters: press release, public relations and PageRank. Press releases usually announce your business innovations and actions, your special offers and marketing ideas. They get published by authoritative sites that rank highly and naturally link to your own site - that's PageRank and, more important, page's rankings dealt with. Public relations is influencing how the outside world sees your operation, and can only be enhanced with a greater web presence. The three PRs - all covered with SEO!

Still unsure? Think SEO can ruin your current web presence or spoil the good looks of your site and its popularity with visitors? This need not be the case. We guarantee it will never happen, because SEO is a very flexible thing, and we won't do anything without your consent. We are here to improve and optimise (the words are synonyms, aren't they?), not to ruin or pollute.

We respect your interests.