Pay-Per-Click Campaigns

It usually takes months for a new site to appear in organic listings and no one can guarantee you excellent results. But we know one way for online business beginners to start getting targeted traffic and have clients as early as 15 minutes after they begin their website promotion campaign: we can set up an optimised pay-per-click (PPC) advertising campaign to bring you maximum sales for minimum investment.

Pay-per-click is a very controllable way of marketing your site. You may change your bids up or down as often as you like and you can set limits on how much you will pay each month or day. If no one clicks on your listing, you don't pay a penny (although some sites require a setup fee), yet your site's entry is still seen by the people using these sites. They soon get to recognise your name, thus establishing branding of your company's identity and services.

The process

Search Terms. We start by selecting the right keywords. Keywords and key phrases, which are the best way to bring targeted visitors to your website, should directly apply to your products or services. That's why a clear understanding of your business goals is also vital for better conversion.

When composing the list of targeted key phrases we use widespread online keyword suggestion tools such as Wordtracker | and Google keyword tool |. They help us define the key phrases most frequently used by your target audience for seeking products and services similar to yours.

We use various combinations of verb stems and adjectives, and if your business is confined to a special location we add a city or location name. This will help us expand the search terms list and raise the number of prospective clients.

Then we divide the keywords into several ad groups and compose ad texts for each group. Thus, each time a user searches for a term from a particular ad group an advertisement pertaining to this very group will appear in the search results.

Bidding. The next step is bidding for key phrases. The higher we bid the better ad exposure we will receive, so we should bid very high for the first several days since that will bring more impressions and let us monitor the click-through rate (CTR) of your ads. If the CTR tends to be too low we make some changes to the ad copy and see what happens. Then we bring the bids down to a permanent level in accordance with your budget.

Landing Page. Having fine-tuned the ads' copy we then get down to a landing page copy. This is probably the most important part of the whole PPC campaign because it can drive conversions and clients if properly designed. When visitors see what they expect after clicking on the ad, it's only a small step for them to buying something from your site. So we create your landing pages with a strong focus on products and services you offer, trying to make them persuasive enough to convert visitors into clients.

Monitoring. Our services also provide centralised management and monitoring of your PPC advertising. To get the most cost-effective results at all times we try various versions of ad copy and landing pages, making alterations in them if we sense the beginnings of a downturn. Sometimes even slight changes can lead to big differences in conversions. Modifying colours on the page, font sizes, links and navigation and optimisation of bids can significantly improve impressions, CTR values and client conversion.