The Process of Optimising for Search Engines

First, there is

 

Search Engine Submission

It was useful in the early days of the search engines and SEO, to carry out manual search engine submission using special web interfaces. But now search engine submission is considered an anachronism (normally search engines will find your site following the links that point to it), so we always skip this stage and go directly to keyword research.

Keyword Research

It is quite easy to attain a top 10 position in every search engine for terms searched for by next to nobody. Needless to say, such rankings will be of no use.

Keyword research is one of the most important parts of SEO work. The key phrases that will be used to optimise your site are chosen with the use of the WordTracker tool (http://www.wordtracker.com |). Then we will make an agreement on the key phrase list. This stage is not final and can be changed or revised. We are flexible enough to redraft keywords every time it is necessary for the core interests of your business.

SEO Copywriting

SEO copywriting | is just copywriting. The only difference is that when you copywrite for SEO purposes, you should keep your keywords in mind in order to include them in the copy whenever it is possible and logical. At the same time it is necessary to keep it natural, persuasive, emotional, and interesting for your target audience in order to increase your return on investment. That makes SEO copywriting a complicated task requiring additional skills.

Depending on the condition of your site's copy we will either edit it (to add key phrases so that they reach the density optimal for search engines), or rewrite it from scratch. We will, if required, write more content to cover all search terms we agreed upon beforehand. New pages will be incorporated into your site in a way that will make it more informative and user-friendly. And spider-friendly too, of course.

Structure Optimisation

The structure of your site will be thoroughly analysed for spider-friendliness, which means that we will ensure your site's spiderability as well as its navigational user-friendliness. The spiders follow links leading deep into your site's inner recesses, and so do people - a convenient coincidence for SEOs. The spiders read the "anchor text" of the links and give extra weight to the keywords included in it - yet another very handy coincidence. Thus, structure optimisation | goes hand in hand with the usability improvements, benefiting humans and spiders at once, which is quite common for SEO practices.

Link Building

Without links pointing to your site, all the other SEO efforts will be useless. No search engine will find a site that has no links pointing to it. Even if the submission procedure has been carried out and the domain accepted, it will soon be dropped if the SEs fail to find any inbound links.

There are many ways of building links to your site. We offer, directory submissions | and link building consultancy | to help you build effective web presence.

All the true benefits you get from the SEO's efforts start when spider friendliness, user friendliness and your core business interests work together in perfect harmony. With the required level of professionalism, it's not too hard to achieve.